SEM Specialist at Adeeptive

Job Description

Requirements:
● Bachelor’s degree in marketing, communications, or a related field (preferred).
● 2+years of experience in search engine marketing (SEM), with a strong
understanding of Google Ads.
● Proven track record of success in managing and optimizing PPC campaigns.
● Excellent analytical skills and experience with keyword research and
competitor analysis.
● Experience with conversion tracking and landing page optimization is a plus
point.

Responsibilities:
● Conduct in-depth keyword research and competitor analysis to identify
high-value search terms for client campaigns.
● Develop and manage Google Ads campaigns, including search, display, and
shopping campaigns.
● Optimize campaigns for performance, improve quality score, and maximize ROI.
● Managecampaign budgets and bidding strategies.
● Track campaign performance, analyze data, and generate reports.
● Stayup-to-date with the latest Google Ads features and best practices