Wisley Suryadi
About Candidate
An aspiring Digital Marketing professional with a strong passion for data-driven marketing and a solid foundation in analytics. Throughout my career in the banking sector, I have continuously sharpened my analytical thinking and data analysis & reporting skills; transforming complex data into strategic insights for senior management and presenting them clearly and succinctly. My recent completion of RevoU’s Bootcamp has equipped me with proficiency in various Digital Marketing tools (such as Meta Ads and Google Ads), strategy formulation, campaign management and performance optimisation; earning top rankings in various projects. With strong time management and a disciplined mindset, I am able to thrive in a dynamic environment.
Location
Education
Work & Experience
A 15-week program that facilitates Associates with Virtual Internships and connects with Small & Medium Enterprises (SMEs) for Performance Marketing Projects.
a. Completed a 13-week bootcamp and gained general knowledge of Digital Marketing; ranging from Marketing Analytics, Social Media Ads, Google Ads, Social Media Organic, Search Engine Optimisation (SEO), Content Marketing, and Customer Relationship Management (CRM). b. Formulated data-driven marketing campaign strategies for Meta Ads, Google Ads, Social Media Organic, SEO, Content Marketing and CRM as part of RevoU’s assignments. Was able to demonstrate proficiency in various digital marketing tools & strategies and was selected as Top 3 for Meta Ads, Google Ads, SEO, and CRM. c. Led, executed and optimised Meta Ads and Google Ads campaigns for an online catering brand; with consistent leads generation on a daily basis via Meta Ads along with ~35% improvement in Click-Through Rate (CTR) by the end of the campaign via Google Ads. Was able to showcase the ability to optimise campaign performance and effective campaign management and was selected as Top 3 for Meta Ads and Google Ads.
a. Prepared monthly management reports covering Loan & Deposit and Net Interest Income (NII) movement for higher management decision-making purposes. b. Utilised data to identify trends and patterns for strategic business decisions.
a. Completed a 2-year fast-track managerial program and gained exposure to: SME Banking, Enterprise Risk Management, and IT Risk & Control Management. b. Collaborated with cross-functional teams to streamline processes and improve efficiency.
